Netflix shares bounced more than 10% on Wednesday after the Piper Sandler survey showed that almost half of the subscribers are comfortable with subscriptions despite the price hike. “Netflix has furthered its position as the go-to streaming option,” the firm says, noting that pandemic gains in subscribers were just the acceleration of the ongoing shift from broadcast TV. Several other market pundits have a similar opinion about the streaming giant. Credit Suisse is among the firms that believe third-quarter net ads could easily top consensus estimate. Netflix stock price soared close to 62% this year, accelerating the twelve-month gains to 81%. The shares of the largest streaming giant have recently hit an all-time high of $570. The market analysts are seeing more gains ahead for Netflix stock amid subscriber growth potential. Shares of Roku (NASDAQ: ROKU) grew 22% year to date to an all-time high of $176 amid robust active accounts growth. Citi analyst Jason Bazinet provided a Buy rating with a $180 price target. The analyst Jason Bazinet believes active accounts could grow from 40 million to 125 million subscribers. Roku is a TV streaming platform.